Properly structured promotions go beyond spurring one-time behaviors. They thank in a way that builds loyalty over time through sustained recognition. The benefits include higher profit margins, increased sales, increased market share, greater net income per employee, and increased innovation. Tangible recognition, like travel, provides a way not only to thank major contributors dramatically but also to send a message throughout the organization that outstanding performance is highly valued.

When you determine whether or not to do a travel Incentive, there are tangible and intangible benefits to consider. It is fairly easy to put a dollar value on certain tangible benefits, namely, your return on investment. It is quite difficult, however, to place a value on intangible benefits, which include:

• Competitive - Incentives can be used to maintain and/or increase market share
• Customer Relationship Management - Incentive travel allows you to build important relationships with your customers
• Incentives Foster loyalty
• Create enthusiastic customers - There are 3 different customers: satisfied, dissatisfied, and enthusiastic. The goal of every organization today is to create enthusiastic customers. "It's said that an enthusiastic customer will tell up to 15 others about their positive experience with your organization... they become ambassadors for your organization. Enthusiastic customers will encourage and influence their colleagues to do business with your organization."
• Trophy Value - Travel has a certain aura, and creates wonderful memories for years to come. Your customers remember their incentive experience to Cancun much more than they remember receiving a check. Most incentive winners say they do not remember what they did with cash incentives - maybe paid a few bills, or repaired the dishwasher. Travel gives them an opportunity to build memories that will last a lifetime.
• Motivation - Travel has the highest perceived value of any incentive. Your customers will be motivated to do whatever it takes to win the travel incentive.
• Personal - Travel appeals to your customer's competitive spirit, their need to be recognized, and their desire for travel. It builds personal relationships with your customer and fosters tremendous loyalty to the organization.

Sutton & Associates creates customized incentive group programs that are unique and extraordinary. Each of your guests will feel like a VIP. The incentive program can be tailored such that no individual could duplicate such an experience on their own. A properly designed incentive program will generate enthusiasm, excitement, and continued loyalty from your participants.

Flexible Travel Incentives for your Internal and External Customers

Individual Incentive travel programs give recipients autonomy and are popular for many incentive programs that would not accommodate a group of individuals out of the office at one time. Individual incentive travel offers more flexibility to your winner to choose the destination, the resort, and/or the time of year that best suits their lifestyle and needs. Individual travel incentives are available in a wide range of prices and are sure to accommodate any budget.

Motivate and recognize your internal (employees) and external customers with flexible travel awards through Sutton & Associates. Sutton & Associates makes it easy for you to reward within any budget from $199 to $2655 per couple. Simply choose the budget you prefer and Sutton & Associates will do the rest! Unlike cash, these travel awards will be remembered and memories cherished by your winners for years to come! Your winner selects the location and date of their choice.

Awards can be selected for travel in off-peak or year round availability. Certificates are good for one year and prices are per couple based on double occupancy. Gifts can be presented in a certificate form complimentary.

Sutton & Associates currently has structured Incentive programs in place for Marriott Hotels, Ritz Carlton Hotels, Carnival Cruise Lines, and Royal Caribbean Cruises. Other destinations and/or resorts or Cruise Lines are available in a wide range of choices and price ranges, sure to accommodate any budget.

The need to inspire employees, members, distributors, dealers, and customers is more important than ever. Travel incentives have a proven ability to improve sales, raise productivity, ensure safety, reduce turnover, increase market share, reward brand loyalty, lift morale, and improve attendance. Travel incentives are a great vehicle to motivate, drive their overall business performance, and bring additional dollars to the bottom line.

Whatever your goals are, your incentive must be a compelling reward. Sutton & Associations creates extraordinary travel incentives within your budget to make your program a success. Please call for a complimentary consultation to discuss your upcoming Incentive.

The sea has always been a source of adventure, excitement, wonder and romance. Motivate and inspire your participants with an experience on board a floating resort hotel - your cruise ship and you have an unforgettable experience certain to inspire like no other! Less than 15% of the population has cruised. Now, more than ever, cruising has become one of the most sought after experiences.

"The cruise market has been growing in size and scope, beckoning programs that rival even the most luxurious land-based resorts. The satisfaction ratings of cruisers are the highest among all venues…everything a resort offers, and wrapped up in one simple package", as quoted in Successful Meetings/Incentive May 2004. Cruises are now offered from ports closer to home, thereby eliminating the need for flights for many guests. Cruising is all-inclusive and offers something for everyone. Travel to exotic destinations and have the convenience of unpacking one time. On shore events including golf, sightseeing, shopping, water sports, and more can be experienced at many ports of call.

With such a wide variety of cruise ships available, the professional advice and assistance from Sutton & Associates will provide you with invaluable consultation. Selecting the right ship, ambience, and experience for your valued guests is critical to the success of your program.

Sutton & Associates will customize your cruise experience to make it extraordinary for your guests, including such optional amenities as: in-room pillow gifts at turn-down, private cocktail receptions and parties on board or in port, private shore-excursions, golf tournaments at ports, spa classes and services, professional uniformed escorts who serve as a "concierge" for your guests and program, pre-promotional gifts and marketing to create excitement, and more.

Resorts from around the world are building and upgrading their facilities to accommodate the incentive market where premium experiences and décor are sought. World class spas, championship golf courses, unique culture and history, luxury amenities, diversity in restaurants and exceptional dining experiences, specialty venues, and a variety of recreational activities await your incentive guests. All-inclusive properties throughout the Caribbean and Mexico offer a variety of dining options, water sports, daily and nightly activities, alcoholic and non-alcoholic beverages, and more.

Sutton & Associates will create an unforgettable incentive program for your participants, sure to please even the most discretionary traveler. Whether your program is in the Caribbean, Mexico, Hawaii, Alaska, Europe, Mediterranean, Canada, Orlando, New York, Las Vegas, Sutton & Associates will partner with you to create a successful incentive program.