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November 20, 2008

 
Promote Your Incentive For Better Results
 

Promoting your incentive, convention or meeting in a unique way will generate much excitement, sustain participants in the middle of the program, and add to the travel experience. Well executed promotion will result in higher registrations/participation. The increased profitability through increased pursuit of the goal, registration fees, and customer involvement as a result of an effective promotion and marketing campaign will more than pay for itself. Planners and organizers are able to amplify the impact of their programs with successful promotion and marketing. Sutton & Associates creates customized marketing programs to assist your organization in achieving your goals.

Pre-Marketing Promotion could include:

  • Customized plan within your budget
  • Creation of a theme
  • Event launch
  • Direct Mailings
  • Amenities and gifts
  • Celebratory events
  • Motivational programs

A well designed promotion plan will pay for itself through tangible (bottom line) and intangible (morale, enthusiasm, "fun", appreciation) benefits.

Promotion and Marketing are said to be the most important component of ANY incentive, convention, or meeting. When executed professionally, it will motivate your prospects and members, stimulate sales, and create a "WOW" to your program. Partner with Sutton & Associates to create this momentum and excitement with your next meeting or incentive.

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Testimonials

"We appreciate Sutton & Associate's management of our Incentive travel, including marketing and promotion. Your creativity in selecting a theme, interactive promotional board…, launching the promotion in a colorful and unique way, and sending gifts and positive marketing messages throughout the year to the sales team provided sustained enthusiasm."

James K. Lowder
Chairman
Lowder New Homes

"At every stage of an incentive program or meeting, you have an opportunity to optimize results by taking a proactive approach with your target audience. No matter how ambitious an incentive or meeting, a program won't get off the ground if no one knows about it. That's where promotion comes in. Not only does a compelling communications plan maximize the motivational impact of a campaign, it drives participations, builds momentum, and establishes a benchmark for future initiatives."

Incentive Travel Buyers Handbook


(800) 381-4071 | suttonplanning@awtinc.com

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